1. Protection                                        6. Guarantees
The average new car costs more than          A dealer's reputation depends on
$25,000, so consumers can't afford to         customer satisfaction and loyalty, that's
Rely on anyone other than a top                 why dealerships guarantee their repairs.
Professional. New car dealerships              Plus, original parts also carry additional
offer the highest level of technical training,   manufacture guarantees.
state of the art equipment and factory
specified parts.                                          7. Warranty
                                                                All new cars today carry manufacture
2. Training                                  warranties that specify maintance
Dealers and manufacturers spend               schedules and repair procedures.
considerable money on continous               Service from the dealer eliminates the
training to ensure that technicians are also  possibility of voiding the warranty for
certified by the National Institute of              failure to meet requirements. Extended
Automobile Service Excellence (ASE).        service contractscan also be purchased
                                                                from dealers for added protection.
3. Technicians
Today's technicians must be electronics      8. Convenience
experts as well as good mechanics. That's   To ensure convenient service, dealers
why new car dealerships offer the most        offer extended service hours that
experienced technicians in the auto repair    include weekends, express service
industry.                                                    lanes for routine maintenance and
                                                                simple repairs, guaranteed time of
4. Equipment                              delivery, and shuttle service while
Some diagnostic equipment for today's        repairs are being made.
automobile can cost over $100,000. Only
franchised new car dealers are required to    9. Price
purchase and use the best equipment, and   Your local auto dealer has fast service
maintain computer links to the factory          priced competitively. Often, your local
service experts.                                          dealership offers the best local price in
                                                                 addition to the best service.
5. Parts
Only new car dealers are required to carry    10. Satisfaction
an inventory of parts to coverall repairs to      In both sales and service, satisfaction
cars and trucks they sell, assuring               is the primary goal of every dealer. The
customers quick repairs and genuine parts.   best way to achieve this is to offer the
                                                                 best service support for your car at
                                                                 the best price.